May 16, 2023 03:27 PM EDT
Pharma
Marketing

Pod­cast ad spend­ing ris­es among phar­ma com­pa­nies, as the au­dio chan­nel booms across in­dus­tries

Beth Snyder Bulik

Senior Editor

Phar­ma pod­cast­ing is pick­ing up the pace, at least when it comes to ad­ver­tis­ing. The in­dus­try is now fifth among lead­ing in­dus­tries, ac­count­ing for 7 …

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