Using predictive analytics, OptimizeRx has begun sending targeted messages to providers inside of patients' electronic health records.

Pre­dic­tive mar­ket­ing moves in­to elec­tron­ic health records, tar­get­ing doc­tors at ex­act points of care

Us­ing pa­tient health records to reach physi­cians is a com­mon mar­ket­ing tac­tic for phar­ma com­pa­nies. How­ev­er, im­proved da­ta analy­sis and ar­ti­fi­cial in­tel­li­gence are now mov­ing the goal­posts from “here’s a brand” to “here’s a brand that we know your pa­tient could use right now.”

Op­ti­miz­eRx is us­ing its pre­dic­tive an­a­lyt­ics for mar­ket­ing and dig­i­tal point of care to send very tar­get­ed mes­sages to doc­tors right in­side pa­tients’ elec­tron­ic health records (EHRs).

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.