Predictive marketing moves into electronic health records, targeting doctors at exact points of care
Using patient health records to reach physicians is a common marketing tactic for pharma companies. However, improved data analysis and artificial intelligence are now moving the goalposts from “here’s a brand” to “here’s a brand that we know your patient could use right now.”
OptimizeRx is using its predictive analytics for marketing and digital point of care to send very targeted messages to doctors right inside patients’ electronic health records (EHRs).
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