Using predictive analytics, OptimizeRx has begun sending targeted messages to providers inside of patients' electronic health records.

Pre­dic­tive mar­ket­ing moves in­to elec­tron­ic health records, tar­get­ing doc­tors at ex­act points of care

Us­ing pa­tient health records to reach physi­cians is a com­mon mar­ket­ing tac­tic for phar­ma com­pa­nies. How­ev­er, im­proved da­ta analy­sis and ar­ti­fi­cial in­tel­li­gence are now mov­ing …

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