Prop 61 goes down in flames, torching a national drug price control model
In the final hours leading up to the election in California, backers of Proposition 61 billed it as a national model for reining in drug prices. But today, the measure and the movement are in tatters after voters handily rejected the initiative.
The state, which voted for Hillary Clinton while the much of the rest of the nation went for Donald Trump, was won over by a last-ditch marketing campaign that billed Proposition 61 — which would have capped drug prices at the discount rate negotiated by the Veterans Administration — as a sure-fire way to raise costs for veterans. Opponents, backed with more than $100 million from Big Pharma to spread the message, claimed that companies would be unlikely to offer the VA big discounts on drugs if it became a cost control tool.
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