Pub­li­cis Health Me­dia pres­i­dent An­drea Palmer looks back at 10 years of phar­ma me­dia — and me­te­oric changes

Ten years ago, phar­ma ad­ver­tis­ing me­dia went some­thing like this: TV, tra­di­tion­al me­dia and maybe some Face­book pages. Fast for­ward to to­day, and while TV and tra­di­tion­al print and ra­dio are still me­dia cam­paign com­po­nents, so­cial me­dia and dig­i­tal ad­ver­tis­ing have sky­rock­et­ed.

An­drea Palmer, pres­i­dent of Pub­li­cis Health Me­dia (PHM), which de­buted 10 years ago as a phar­ma and health­care me­dia buy­ing agency, re­mem­bers those days well. Phar­ma com­pa­nies’ so­cial me­dia re­volved around Face­book pages, al­though with com­ments dis­abled and stay­ing far away from user-gen­er­at­ed con­tent. That’s a world away from the cur­rent phar­ma so­cial me­dia scene where so­cial in­flu­encers across a wide range of plat­forms en­gage with and for phar­ma brands and com­pa­nies.

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