Publicis Health Media president Andrea Palmer looks back at 10 years of pharma media — and meteoric changes
Ten years ago, pharma advertising media went something like this: TV, traditional media and maybe some Facebook pages. Fast forward to today, and while TV and traditional print and radio are still media campaign components, social media and digital advertising have skyrocketed.
Andrea Palmer, president of Publicis Health Media (PHM), which debuted 10 years ago as a pharma and healthcare media buying agency, remembers those days well. Pharma companies’ social media revolved around Facebook pages, although with comments disabled and staying far away from user-generated content. That’s a world away from the current pharma social media scene where social influencers across a wide range of platforms engage with and for pharma brands and companies.
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