Publicis Health's acquisition of BBK will help it leverage patient clinical trail data to better understand real world behavior.

January 20, 2022 02:14 PM ESTUpdated January 21, 03:16 PM

Publicis Health snaps up R&D marketing group tracking real-world clinical trials – and patient sentiment

As biotechs move to adopt pharma-style marketing, Publicis Health is buying a biotech marketing and clinical trial enrollment company. Its

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Pub­li­cis Health snaps up R&D mar­ket­ing group track­ing re­al-world clin­i­cal tri­als – and pa­tient sen­ti­ment