Liz Bodin, VP US respiratory and immunology at AstraZeneca (Illustration: Assistant Editor Kathy Wong for Endpoints News)
Q&A: AstraZeneca respiratory/immunology marketing chief talks ad strategies with influencers, personalization and more
Ask almost anyone if they like pharma TV ads, and most of the time you’ll get a negative answer. Pharma marketing is changing though, and …
Sign up to read this article for free.
Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.
