Kate Cronin, Moderna's first chief brand officer
November 2, 2021 01:07 PM EDT
Pharma
Marketing

Q&A: Mod­er­na’s chief brand of­fi­cer on nav­i­gat­ing the Covid-19 spot­light and chart­ing the biotech brand’s fu­ture

Beth Snyder Bulik

Senior Editor

It’s prob­a­bly not an ex­ag­ger­a­tion to say that all eyes in the mar­ket­ing world are on Kate Cronin. Maybe not specif­i­cal­ly on Cronin by name …

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