Q&A: No­vo Nordisk mar­ket­ing chief aims to change the con­ver­sa­tion around obe­si­ty, even as so­ci­ety has its own plans

No­vo Nordisk con­sumer mar­ket­ing chief Mark Mat­er­acky wants to change the con­ver­sa­tion around obe­si­ty. And with We­govy, the first new an­ti-obe­si­ty med ap­proval in a …

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