Re­al Chem­istry in­tends to sync doc­tor and pa­tient mar­ket­ing with physi­cian-fo­cused agency ac­qui­si­tion

Re­al Chem­istry is adding a health­care pro­fes­sion­al da­ta and an­a­lyt­ics com­pa­ny to its line­up.

The ac­qui­si­tion of TI Health will add physi­cian mar­ket­ing ex­per­tise to its Swoop agency’s di­rect-to-con­sumer fo­cus. The TI brand will dis­ap­pear and the two will be sim­ply called Swoop go­ing for­ward.

Swoop pres­i­dent Scott Rines called it a “one plus one equals three” deal. Swoop gets the HCP com­ple­ment to its DTC mar­ket­ing and to­geth­er can of­fer a full suite to bio­phar­mas that in­cludes both physi­cian and pa­tient pro­gram­mat­ic tar­get­ing.

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