Re­al Chem­istry re­caps ban­ner 2021, sets ‘change agent’ goals mov­ing be­yond Covid-19 pan­dem­ic

Dur­ing the pan­dem­ic, Re­al Chem­istry tack­led Covid-19 mar­ket­ing and com­mu­ni­ca­tion as­sign­ments from di­ag­nos­tics to ther­a­peu­tics to vac­cines.

And it paid off. The health­care agency closed 2021 with al­most half a bil­lion in sales – $475 mil­lion, and a 36% bump over the pre­vi­ous year – plus an ad­di­tion­al 800 em­ploy­ee hires dur­ing the year. 2021 al­so saw the mar­ket­ing and com­mu­ni­ca­tions agency pick up a new CEO and a new name. The cor­po­rate brand name Re­al Chem­istry was adopt­ed in March 2021 af­ter W2O Group de­cid­ed to re­vamp and re­brand af­ter a run of com­pa­ny ac­qui­si­tions and ex­pand­ed ca­pa­bil­i­ties.

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