Re­al Chem­istry's hol­i­day gift to clients: fight­ing hate speech

Re­al Chem­istry is fight­ing hate speech this hol­i­day sea­son with the help of a brows­er ex­ten­sion that re­places of­fen­sive lan­guage with heart-healthy cook­ing recipes.

The project is part of the health­care com­pa­ny’s an­nu­al hol­i­day cam­paign, de­liv­ered to clients’ in­box­es in the form of a greet­ing card. Last sea­son, the team re­made the clas­sic Christ­mas song “Car­ol of the Bells” us­ing record­ings of cheers for health­care work­ers dur­ing the pan­dem­ic.

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