Four community leaders who are living with HIV celebrate life and accomplishments in Theratechnologies' new campaign
Real patient ‘champions’ living with HIV star in Theratechnologies campaign
Over the past several years, people living with HIV have been more often telling Theratechnologies that they wanted more representation. Specifically, they wanted more African American people and more focus on living and thriving versus more typical medication regimen messaging.
So Theratechnologies came up with a new campaign called “I Am A Champion,” initially launched at the US Conference on HIV last year. The initial conference, print and digital media efforts highlight the triumphs of four long-term survivors from across the US.
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