Roche's Genentech debuts the second year of its campaign to raise diversity awareness in multiple sclerosis with a new social media effort.
Roche’s Genentech renews MS campaign aimed at ‘breaking barriers’ for underrepresented patients
Roche’s Genentech is refocusing the awareness on multiple sclerosis again – kicking off with a spotlight on the Hispanic community.
Its new bilingual “Breaking Barriers” video debuting Monday marks the beginning of its second year for #MSVisibility, a campaign it launched last year to drive diversity awareness and resources. The new video features people living with MS along with a celebrity performance by Ximena Sariñana, a Mexican Grammy award-winning singer and actress.
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