Roche’s Genentech renews MS campaign aimed at ‘breaking barriers’ for underrepresented patients
Roche’s Genentech is refocusing the awareness on multiple sclerosis again – kicking off with a spotlight on the Hispanic community.
Its new bilingual “Breaking Barriers” video debuting Monday marks the beginning of its second year for #MSVisibility, a campaign it launched last year to drive diversity awareness and resources. The new video features people living with MS along with a celebrity performance by Ximena Sariñana, a Mexican Grammy award-winning singer and actress.
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.