Roche's Genentech debuts the second year of its campaign to raise diversity awareness in multiple sclerosis with a new social media effort.

Roche’s Genen­tech re­news MS cam­paign aimed at ‘break­ing bar­ri­ers’ for un­der­rep­re­sent­ed pa­tients

Roche’s Genen­tech is re­fo­cus­ing the aware­ness on mul­ti­ple scle­ro­sis again  – kick­ing off with a spot­light on the His­pan­ic com­mu­ni­ty.

Its new bilin­gual “Break­ing Bar­ri­ers” video de­but­ing Mon­day marks the be­gin­ning of its sec­ond year for #MSVis­i­bil­i­ty, a cam­paign it launched last year to dri­ve di­ver­si­ty aware­ness and re­sources. The new video fea­tures peo­ple liv­ing with MS along with a celebri­ty per­for­mance by Xi­me­na Sar­iñana, a Mex­i­can Gram­my award-win­ning singer and ac­tress.

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