Sanofi, Re­gen­eron and Ab­b­Vie lead phar­ma TV ad­ver­tis­ers in boom­ing 2023

Even as the ad in­dus­try laments a gen­er­al down­turn in tra­di­tion­al TV me­dia, phar­ma mar­keters are wrap­ping up a block­buster year. Phar­ma com­pa­nies plunked down …

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