Sanofi is renewing its #VaccinesForDreams campaign with more stories, such as Juan's in Argentina (Sanofi)

Sanofi re­news so­cial cam­paign to re­mind that vac­cines let peo­ple ‘Dream Big’

Sanofi is high­light­ing peo­ple’s dreams — both big and small — to make the point that vac­cines make them pos­si­ble.

The re­newed “Dream Big” glob­al so­cial me­dia cam­paign’s newest dream­er is Juan, a teacher in the Mi­siones rain­for­est in Ar­genti­na whose sto­ry is told through videos on In­sta­gram and Sanofi’s web­site with the hash­tag #Vac­ci­nes­For­Dreams.

The cam­paign ties to Sanofi’s broad­er um­brel­la ini­tia­tive “Vac­cine Sto­ries” to pro­mote the val­ue of vac­cines and dri­ve aware­ness of the need for im­proved vac­ci­na­tion cov­er­age.

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