Sanofi renews social campaign to remind that vaccines let people ‘Dream Big’
Sanofi is highlighting people’s dreams — both big and small — to make the point that vaccines make them possible.
The renewed “Dream Big” global social media campaign’s newest dreamer is Juan, a teacher in the Misiones rainforest in Argentina whose story is told through videos on Instagram and Sanofi’s website with the hashtag #VaccinesForDreams.
The campaign ties to Sanofi’s broader umbrella initiative “Vaccine Stories” to promote the value of vaccines and drive awareness of the need for improved vaccination coverage.
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