Country music star Jimmie Allen with his wife, Alexis, and daughter Zara. (Photographer: Andrea Behrends)

Sanofi takes to Tik­Tok and In­sta­gram to tar­get mil­len­ni­als and old­er Gen Z par­ents for RSV ed­u­ca­tion

What hap­pens when you com­bine a coun­try mu­sic star with a trend­ing health is­sue and throw in a good mea­sure of Tik­Tok and In­sta­gram?

For Sanofi’s “Know­ing RSV” cam­paign, it’s meant broad­er aware­ness for a com­mon virus that many par­ents don’t know much about. One com­mon mis­con­cep­tion, for ex­am­ple, is that res­pi­ra­to­ry syn­cy­tia virus (RSV) on­ly af­fects in­fants who are born pre­ma­ture­ly or have oth­er health is­sues. How­ev­er, 72% of in­fants hos­pi­tal­ized with RSV are healthy, full-term ba­bies, said Ayan­na San­tos, head of Sanofi’s RSV fran­chise in the US.

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