Shionogi brings generative AI to medical conferences with 'Warrior' portrait campaign
Shionogi is bringing AI warriors to life at medical conferences.
With the help of ad agency FCBCURE, the biopharma added generative artificial intelligence to its already-running infectious disease “Warriors” campaign to create personalized images for people at medical conferences.
Medical professionals can step into the photo booth — first unveiled at IDWeek in Boston last month — and in six seconds see themselves in a personalized medieval warrior image, shown on large screens at the conference and delivered digitally to each person in email.
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