A new study finds that many patient influencers are sharing prescription drug experiences along with health information.

So­cial me­dia pa­tient in­flu­encers ‘danc­ing in the gray’ of phar­ma mar­ket­ing, more clar­i­ty need­ed, re­searcher says

It’s no sur­prise that pa­tient in­flu­encers are talk­ing about their health con­di­tions on so­cial me­dia. How­ev­er, what’s less clear is what role phar­ma com­pa­nies are play­ing, how big the pa­tient in­flu­encer in­dus­try is, and just how is in­for­ma­tion about pre­scrip­tion drugs from in­flu­encers re­layed — and re­ceived — on so­cial me­dia.

While Uni­ver­si­ty of Col­orado as­so­ciate pro­fes­sor Erin Willis can’t an­swer all those ques­tions, she’s been re­search­ing the is­sue for sev­er­al years and re­cent­ly pub­lished new re­search dig­ging in­to the com­mu­ni­ca­tion styles, strate­gies and think­ing of pa­tient in­flu­encers, many of whom part­ner with phar­ma com­pa­nies.

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