Sounds of Sanofi: Pills spinning, machines whirring aim to introduce ASMR — and showcase lab quality
Want to hear what Sanofi is doing in drug development? Forget executive speeches or scientific discussions, its newest campaign showcases lab sounds in a series of video clips and audio tracks to highlight Sanofi’s development and innovation.
Spinning pills, liquid pouring and machines whirring resonate across 6 audio tracks on the “Sounds of Sanofi” SoundCloud playlist — in what may be pharma’s first foray into the ASMR trend. ASMR, short for autonomous sensory meridian response, has seeped into popular culture over the past few years — entire social media accounts focus on ASMR eating for instance. Big-time advertising picked up on the trend in 2019 with actress Zoë Kravitz whispering, clicking nails and pouring a Michelob beer in the first ASMR TV ad on the Super Bowl.
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