Sanofi's latest social media campaign directs people to its SoundCloud and ASMR sounds from its labs.

Sounds of Sanofi: Pills spin­ning, ma­chines whirring aim to in­tro­duce ASMR — and show­case lab qual­i­ty

Want to hear what Sanofi is do­ing in drug de­vel­op­ment? For­get ex­ec­u­tive speech­es or sci­en­tif­ic dis­cus­sions, its newest cam­paign show­cas­es lab sounds in a se­ries of video clips and au­dio tracks to high­light Sanofi’s de­vel­op­ment and in­no­va­tion.

Spin­ning pills, liq­uid pour­ing and ma­chines whirring res­onate across 6 au­dio tracks on the “Sounds of Sanofi” Sound­Cloud playlist — in what may be phar­ma’s first for­ay in­to the ASMR trend. ASMR, short for au­tonomous sen­so­ry merid­i­an re­sponse, has seeped in­to pop­u­lar cul­ture over the past few years — en­tire so­cial me­dia ac­counts fo­cus on ASMR eat­ing for in­stance. Big-time ad­ver­tis­ing picked up on the trend in 2019 with ac­tress Zoë Kravitz whis­per­ing, click­ing nails and pour­ing a Mich­e­lob beer in the first ASMR TV ad on the Su­per Bowl.

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

Associate

Alexandria Real Estate Equities

Cambridge, MA, USA