South by Southwest festival returns live with cool music, film debuts — and a handful of pharmas
Once upon a time, music setlists were the biggest news out of South by Southwest. Now? Pfizer CEO Albert Bourla will be speaking in a live session Monday about the race to create a Covid-19 vaccine.
Media and entertainment still take center stage at the now 35-year-old annual event in Austin, Texas, which opens Friday. However, healthcare and yes, even pharma, have landed side gig status over the past few years. Health and Medtech are now one of 15 conference tracks at SXSW.
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