Strate­giz­ing a new drug launch? Don’t over­look soft skills for sales reps, whitepa­per says

When launch­ing a new drug, phar­ma com­pa­nies of­ten fo­cus on tan­gi­ble tar­gets like aware­ness, mes­sage re­call or num­ber of sales rep in­ter­ac­tions and time spent …

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