Eye-catch­ing pho­tos spot­light pa­tients in No­var­tis’ ITP dig­i­tal and so­cial aware­ness cam­paign

Blood dis­or­der pa­tients take cen­ter­stage in No­var­tis’ aware­ness cam­paign for im­mune throm­bo­cy­tope­nia (ITP) framed in im­ages shot by an award-win­ning pho­tog­ra­ph­er and au­thor.

The “ITP in Fo­cus” work en­cour­ages pa­tients to stop count­ing platelets — a key mea­sure­ment in ITP — and keep liv­ing. Pho­tog­ra­ph­er Kate T. Park­er knew about ITP be­fore work­ing on the No­var­tis cam­paign, but in­ter­view­ing and pho­tograph­ing the pa­tients gave her a fuller un­der­stand­ing and ap­pre­ci­a­tion for what they deal with.

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