Super Bowl beyond the big brands: Biopharmas get creative around 'the Game'
The Super Bowl is the biggest ad showcase of the year, but few marketers have $7 million to drop on 30 seconds of airtime. And that doesn’t even include the expense of shooting a high-profile ad.
It’s especially true for smaller companies with smaller budgets, but still big dreams. However, some brands get creative to find different ways to build brand and presence around the Super Bowl, including companies in the biopharma space.
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