Super Bowl beyond the big brands: Biopharmas get creative around ‘the Game’

Solomon Wilcots

February 10, 2022 01:14 PM EST

Super Bowl beyond the big brands: Biopharmas get creative around 'the Game'

Beth Snyder Bulik

Senior Editor

The Super Bowl is the biggest ad showcase of the year, but few marketers have $7 million to drop on 30 seconds of airtime. And that doesn’t even include the expense of shooting a high-profile ad.

It’s especially true for smaller companies with smaller budgets, but still big dreams. However, some brands get creative to find different ways to build brand and presence around the Super Bowl, including companies in the biopharma space.

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Vas Narasimhan (Photographer: Jason Alden/Bloomberg via Getty Images)

June 28, 2022 12:50 PM EDTUpdated 04:26 PM

R&D

Novartis details plans to axe 8,000 staffers as Narasimhan begins second phase of a global reorg

John Carroll

Editor & Founder

We now know the number of jobs coming under the axe at Novartis, and it isn’t small.

The pharma giant is confirming a report from Swiss newspaper Tages-Anzeiger that it is chopping 8,000 jobs out of its 108,000 global staffers. A large segment will hit right at company headquarters in Basel, as CEO Vas Narasimhan axes some 1,400 of a little more than 11,000 jobs in Switzerland.

The first phase of the work is almost done, the company says in a statement to Endpoints News. Now it’s on to phase two. In the statement, Novartis says:

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June 28, 2022 07:17 AM EDT

Pharma

In Focus

How prepared is biopharma for the cyber doomsday?

Amber Tong

Senior Editor

One of the largest cyberattacks in history happened on a Friday, Eric Perakslis distinctly remembers.

Perakslis, who was head of Takeda’s R&D Data Sciences Institute and visiting faculty at Harvard Medical School at the time, had spent that morning completing a review on cybersecurity for the British Medical Journal. Moments after he turned it in, he heard back from the editor: “Have you heard what’s going on right now?”

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June 29, 2022 06:00 AM EDT

Pharma

Sanofi to cut insulin prices for uninsured from $99 to $35, matching the insulin cap coming through Congress

Zachary Brennan

Senior Editor

As the House-passed bill to cap the monthly price of insulin at $35 nationwide makes its way for a Senate vote soon, Sanofi announced Wednesday morning that beginning next month it will cut the monthly price of its insulins for uninsured Americans to $35, down from $99 previously.

The announcement from Sanofi, which allows the uninsured to buy one or multiple Sanofi insulins (Lantus, Insulin Glargine U-100, Toujeo, Admelog, and Apidra) at $35 for a 30-day supply effective July 1, follows House passage (232-193) of the monthly cap in March, with just 12 Republicans voting in favor of the measure.

ENDPOINTS CAREERS

Director of Quality Assurance

ImmunityBio

Dunkirk, NY, USA

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June 28, 2022 12:53 PM EDT

Pharma

Marketing

#CannesLions2022: Consumer health execs call on agencies to involve patients in creative process

Nicole DeFeudis

Editor

CANNES — When Tamara Rogers joined GSK back in 2018, “science was king and R&D were the gods.” Now the global chief marketing officer of consumer healthcare wants to make room for another supreme being: the consumer.

As health and wellness becomes more relevant to consumers amid the pandemic, four health-focused executives called on marketers to involve patients in their creative process in a panel discussion at the Cannes Lions advertising creativity festival.

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Photo: Clara Bui for Endpoints News

June 28, 2022 11:09 AM EDTUpdated 02:34 PM

Pharma

Marketing

#CannesLions2022: Pharma and health marketers lose spotlight at creativity ad fest, but does it matter?

Beth Snyder Bulik

Senior Editor

Nicole DeFeudis

Editor

Pharma advertising has long been considered second-tier when compared to the rest of the advertising industry. And there are some legitimate reasons why. Nike sneakers and Coca-Cola soda ads will likely always be more entertaining or exciting than regulated campaigns for diabetes and heart disease.

Still, the Cannes Lions advertising festival of creativity was pharma and healthcare advertising’s annual chance to shine. For the past eight years, pharma agencies and clients stood side by side with consumer companies and agency hotshots on the biggest advertising award stage in the world at the Palais in Cannes, France.

Peter Marks (Jim Lo Scalzo/Pool via AP Images)

June 29, 2022 09:26 AM EDT

FDA+

Coronavirus

FDA's VRBPAC votes in favor of adapting the Covid-19 vaccine to the latest Omicron variant

Zachary Brennan

Senior Editor

The FDA’s Vaccine and Related Biological Products Advisory Committee on Tuesday gave the thumbs up — by a vote of 19-2 — that the FDA should require an Omicron-related component in this next season’s booster dose for Covid-19, which both Pfizer/BioNTech and Moderna are hard at work on.

And while neither booster will likely be ready to go with adequate supplies for all American adults by the beginning of the next school year, the situation is still complex and fluid, with CBER Director Peter Marks telling the committee that it’ll take companies at least three months to ready their supplies for this expected next wave.

Bob Nelsen (Lyell)

June 29, 2022 07:05 AM EDTUpdated 09:53 AM

People

Financing

UPDATED: As bear market continues to beat down biotech, ARCH closes a $3B early-stage fund

Max Gelman

Senior Editor

One of the biggest names in biotech investing has a whole lot of new money to spend.

ARCH Venture Partners closed its 12th venture fund early Wednesday morning, the firm said, bringing in almost $3 billion to invest in early-stage biotechs. The move comes about a year and a half after ARCH announced its previous fund, for almost $2 billion back in January 2021.

In an interview with Endpoints News, ARCH managing director and co-founder Bob Nelsen brushed off concerns about the broader market troubles, saying the downturn that’s seen several biotechs downsize and the XBI fall back to almost pre-pandemic levels won’t impact ARCH’s mindset too much because it typically focuses on company formation.

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ENDPOINTS CAREERS

Product Sales Manager

ImmunityBio

Remote

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Lina Gugucheva, NewAmsterdam Pharma CBO

June 28, 2022 08:00 AM EDT

Deals

Pharma group bets up to $1B-plus on the PhIII resurrection of a once dead-and-buried LDL drug

John Carroll

Editor & Founder

Close to 5 years after then-Amgen R&D chief Sean Harper tamped the last spade of dirt on the last broadly focused CETP cholesterol drug — burying their $300 million upfront and the few remaining hopes for the class with it — the therapy has been fully resurrected. And today, the NewAmsterdam Pharma crew that did the Lazarus treatment on obicetrapib is taking another big step on the comeback trail with a €1 billion-plus regional licensing deal, complete with close to $150 million in upfront cash.

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(AP Photo/Gemunu Amarasinghe)

June 28, 2022 02:27 PM EDTUpdated 04:38 PM

Pharma

Some pharma companies promise to cover abortion-related travel costs — while others won't go that far yet

Nicole DeFeudis

Editor

As the US Department of Health and Human Services promises to support the millions of women who would now need to cross state lines to receive a legal abortion, a handful of pharma companies have said they will pick up employees’ travel expenses.

GSK, Sanofi, Johnson & Johnson, BeiGene, Alnylam and Gilead have all committed to covering abortion-related travel expenses just four days after the Supreme Court overturned Roe v. Wade and revoked women’s constitutional right to an abortion.

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