Solomon Wilcots

Su­per Bowl be­yond the big brands: Bio­phar­mas get cre­ative around 'the Game'

The Su­per Bowl is the biggest ad show­case of the year, but few mar­keters have $7 mil­lion to drop on 30 sec­onds of air­time. And that doesn’t even in­clude the ex­pense of shoot­ing a high-pro­file ad.

It’s es­pe­cial­ly true for small­er com­pa­nies with small­er bud­gets, but still big dreams. How­ev­er, some brands get cre­ative to find dif­fer­ent ways to build brand and pres­ence around the Su­per Bowl, in­clud­ing com­pa­nies in the bio­phar­ma space.

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