Takeda casts familiar fixture for IBD patients in latest Entyvio campaign
The star of a new Takeda campaign is an object people who suffer from inflammatory bowel disease are all too familiar with — the bathroom toilet. In the campaign, a woman sits on a toilet instead of a chair at a restaurant, in her office and in place of the driver’s seat in her car as a stark visual reminder of the multiple daily interruptions people with IBD face.
The bold imagery campaign taps long-established patient insights about the burdens of IBD, which encompasses ulcerative colitis and Crohn’s disease, and the emotional and outsized role a bathroom toilet can take in their lives.
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