Takeda is spotlighting scientists in its expanding 'Where Science Is' campaign.

Take­da read­ies next phase in cor­po­rate and R&D cam­paign to help boost US pro­file

Take­da is lean­ing in­to a sci­ence-cen­tric R&D cam­paign to help raise its pro­file in the US. The Japan-based phar­ma launched “Where Sci­ence Is” last year from its R&D com­mu­ni­ca­tions group, but it quick­ly crossed over to re­cruit­ing and now cor­po­rate brand ef­forts.

Take­da cur­rent­ly is plan­ning the next phase to de­but af­ter its fis­cal year be­gins in April, ex­pand­ing on the glob­al work and adding new cre­ative to the al­ready suc­cess­ful cam­paign.

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