Takeda is spotlighting scientists in its expanding 'Where Science Is' campaign.
Takeda readies next phase in corporate and R&D campaign to help boost US profile
Takeda is leaning into a science-centric R&D campaign to help raise its profile in the US. The Japan-based pharma launched “Where Science Is” last year from its R&D communications group, but it quickly crossed over to recruiting and now corporate brand efforts.
Takeda currently is planning the next phase to debut after its fiscal year begins in April, expanding on the global work and adding new creative to the already successful campaign.
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