Better targeted pharma TV ads not only improve patients' viewing experience, but can also cut costs for marketers.
Talk to your doctor? Pharma TV ads are still spurring patients to action, study finds
Pharma TV ad critics often complain about too many commercials or too little creativity, but the bottom line is, it works. Pharma commercials are still driving people to action, according to new research.
More than one in four (27%) talked to their doctors about a treatment after finding out about it from a TV ad, while an even larger 30% said pharma commercials offer helpful information in DeepIntent’s latest survey on TV viewership.
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