Better targeted pharma TV ads not only improve patients' viewing experience, but can also cut costs for marketers.

Talk to your doc­tor? Phar­ma TV ads are still spurring pa­tients to ac­tion, study finds

Phar­ma TV ad crit­ics of­ten com­plain about too many com­mer­cials or too lit­tle cre­ativ­i­ty, but the bot­tom line is, it works. Phar­ma com­mer­cials are still dri­ving peo­ple to ac­tion, ac­cord­ing to new re­search.

More than one in four (27%) talked to their doc­tors about a treat­ment af­ter find­ing out about it from a TV ad, while an even larg­er 30% said phar­ma com­mer­cials of­fer help­ful in­for­ma­tion in Deep­In­tent’s lat­est sur­vey on TV view­er­ship.

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