Partying demodex mites star in Tarsus' latest marketing for eye care drug Xdemvy. (Tarsus Pharmaceuticals)

Tar­sus’ eye drops in­ter­rupt an an­i­mat­ed mite 'par­ty’ in first DTC ad for Xdemvy

No one wants mites, and cer­tain­ly not a group of them on their eye­lids.

That’s the idea be­hind Tar­sus Phar­ma­ceu­ti­cals’ first con­sumer ad cam­paign for …

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