Teva appeals to court to keep 'incredibly damaging' Hollywood parody videos under wraps in New York opioid case
Teva is doubling down to prevent “parody” marketing videos from entering the courtroom in its New York opioid trial. The 15-year-old Cephalon videos connected to the launch of fentanyl drug Fentora — labeled with Hollywood titles such as “Austin Powers” and “A Few Good Men” — are irrelevant and inflammatory, Teva is arguing.
Its motion last week is the latest in a series of Teva efforts to keep the videos under wraps, reported first by Law360.
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