Thanks for the boost, biotech. Pharma industry reputation now close to biotech industry esteem: Harris Poll
The pharma industry owes biotech a thank you note. Driven by innovation from biotech companies including Moderna, BioNTech and Regeneron in Covid-19 vaccines and treatments, the pharma industry is enjoying unprecedented positive public opinion.
The Harris Poll’s most recent data find that 55% of people surveyed rated the pharma industry’s reputation as positive. That’s down slightly from 56% in September and up from 53% in August, but a vast improvement over the industry’s pre-pandemic low point in January 2020 when it sat at 32%.
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