Khloe Kardashian's turn as a celebrity endorser for Biohaven's Nurtec represented a new kind of pharma celebrity role as patient, social influencer and team player.
The new pharma celebrities: Famous patients with social influence are ‘just getting started’
Biohaven CEO Vlad Coric doesn’t fit the mold of a typical “Keeping up with the Kardashians” viewer. However, he had a specific reason to watch …
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