‘The pur­suit of nor­mal': Pfiz­er launch­es first Covid-19 vac­cine TV ads

One of Pfiz­er’s new vac­cine TV com­mer­cials nev­er men­tions its vac­cine brand Comir­naty. In fact, it doesn’t men­tion vac­cines or Covid-19 at all and doesn’t show peo­ple wear­ing masks or so­cial dis­tanc­ing. Yet it’s clear the ad is talk­ing about the phar­ma’s Covid-19 vac­cines.

The ad’s voiceover talks about the un­re­mark­able mo­ments and rou­tines that mat­ter, like get­ting a cof­fee re­fill at a din­er or Sun­day gro­cery shop­ping. The im­ages shift from those every­day mo­ments to a sci­en­tists and pur­ple lid­ded glass vials spin­ning off a pro­duc­tion line and be­ing packed in­to freez­ers.

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