UCB adds real patient voices from across arthritis conditions in ‘Advantage Hers’ campaign
UCB is opening up its “Advantage Hers” campaign to new voices. Three female influencers from around the world who are all living with chronic inflammatory diseases joined recently to talk about their experiences.
UCB launched the campaign in September 2020 with professional tennis player Caroline Wozniacki, who suffers from rheumatoid arthritis. Wozniacki remains a campaign ambassador, but also welcomed the chance to share her role model spotlight.
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