UCB de­buts first cam­paign for pso­ri­a­sis drug Bimzelx dur­ing Os­cars

UCB gave pso­ri­a­sis drug Bimzelx a red-car­pet cam­paign launch, de­but­ing its di­rect-to-con­sumer ad­ver­tis­ing dur­ing the 96th Acad­e­my Awards on Sun­day. The cam­paign for the IL …

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