Cydney Carter is one of the real HS patients in UCB's new awareness campaign. (Credit: UCB)
UCB enlists real patients in new hidradenitis suppurativa campaign as it awaits Bimzelx decision
A new UCB campaign focuses on real patients living with hidradenitis suppurativa (HS), encouraging them to let go of the body consciousness and isolation that often come with the skin condition.
The TV, digital and social media awareness effort shows people with HS on date nights, at the gym and with family at the pool as they embrace the campaign title and “Make HStory” (pronounced as “history”) by living life fully as they manage their disease.
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