Veeva adds generative AI tool for pharma reps as it rolls out new software platform
Veeva is opening the door to ChatGPT-like tools for pharma sales and medical field teams.
The customized generative AI tool will allow reps to ask specific questions about a physician or hospital’s practice to help personalize their pitches.
For instance, a rep could ask what the most common procedures are or diagnoses a certain doctor has given in the past 90 days, said Paul Shawah, EVP of commercial strategy at Veeva Systems.
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