Vee­va adds gen­er­a­tive AI tool for phar­ma reps as it rolls out new soft­ware plat­form

Vee­va is open­ing the door to Chat­G­PT-like tools for phar­ma sales and med­ical field teams.

The cus­tomized gen­er­a­tive AI tool will al­low reps to ask spe­cif­ic ques­tions about a physi­cian or hos­pi­tal’s prac­tice to help per­son­al­ize their pitch­es.

For in­stance, a rep could ask what the most com­mon pro­ce­dures are or di­ag­noses a cer­tain doc­tor has giv­en in the past 90 days, said Paul Shawah, EVP of com­mer­cial strat­e­gy at Vee­va Sys­tems.

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