May 24, 2023 02:52 PM EDT
AI
Pharma
Marketing

Vee­va adds gen­er­a­tive AI tool for phar­ma reps as it rolls out new soft­ware plat­form

Beth Snyder Bulik

Senior Editor

Vee­va is open­ing the door to Chat­G­PT-like tools for phar­ma sales and med­ical field teams.

The cus­tomized gen­er­a­tive AI tool will al­low reps to ask …

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