Lynn Baxter, Viiv Healthcare's head of North America

Vi­iV dri­ves new cor­po­rate coali­tion in­clud­ing Uber, Tin­der and Wal­mart, aimed at end­ing HIV

Vi­iV Health­care is pulling to­geth­er an eclec­tic coali­tion of con­sumer busi­ness­es in a new White House-en­dorsed ef­fort to end HIV by the end of the decade.

The new US Busi­ness Ac­tion to End HIV in­cludes phar­ma and health com­pa­nies — Gilead Sci­ences, CVS Health and Wal­greens — but ex­tends to a wide range of con­sumer com­pa­nies that in­cludes Tin­der, Uber and Wal­mart.

Vi­iV is the cat­a­lyst for the group, plunk­ing down more than half a mil­lion dol­lars in seed mon­ey and tak­ing on ring­mas­ter du­ties for launch to­day on World AIDS Day, but co-cre­ator Health Ac­tion Al­liance will or­ga­nize joint ac­tiv­i­ties go­ing for­ward. Vi­iV and the al­liance want and ex­pect more com­pa­nies to not on­ly join the ef­fort, but al­so pitch in fund­ing.

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