ViiV Healthcare created HIV animations for a new social media campaign to promote its three-part video discussion series.
ViiV takes to the couch for conversations about HIV in its new ‘Science on the Sofa’ series
ViiV Healthcare is cozying up on the couch to talk about HIV science. Its new “Science on the Sofa” series talks cures, undetectable equals untransmissible (U=U) and other sometimes complex scientific concepts with ViiV researchers, HIV patients and advocates.
The three-video series in Season 1, out now, is posted on ViiV’s website and YouTube channel. A social media campaign rolling out now aims to drive traffic to the videos.
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