ViiV Healthcare is distributing sex-positive activity books as part of its ongoing 'Risk to Reasons' campaign
March 16, 2023 04:01 PM EDT
Pharma
Marketing

Vi­iV's newest cam­paign aims to nor­mal­ize sex and health dis­cus­sions to help HIV pre­ven­tion among Black women

Beth Snyder Bulik

Senior Editor

GSK’s Vi­iV Health­care wants to help peo­ple talk about sex. Specif­i­cal­ly, it’s aim­ing to help Black women feel em­pow­ered to have sex-pos­i­tive con­ver­sa­tions and re­frame …

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