
ViiV's newest campaign aims to normalize sex and health discussions to help HIV prevention among Black women
GSK’s ViiV Healthcare wants to help people talk about sex. Specifically, it’s aiming to help Black women feel empowered to have sex-positive conversations and reframe discussions around HIV prevention and services in their doctor’s offices, at home and in the community.
It recently debuted a series of three activity books from its “Risk to Reasons” initiative, which addresses sex and health issues for oneself, with partners and with healthcare providers. Available in both digital and hard copy versions, the ViiV team, along with partners and advocates, is distributing the purposefully thought-provoking books at the community level and in areas with greater need.
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