ViiV Healthcare is distributing sex-positive activity books as part of its ongoing 'Risk to Reasons' campaign

March 16, 2023 04:01 PM EDT

ViiV's newest campaign aims to normalize sex and health discussions to help HIV prevention among Black women

Beth Snyder Bulik

Senior Editor

GSK’s ViiV Healthcare wants to help people talk about sex. Specifically, it’s aiming to help Black women feel empowered to have sex-positive conversations and reframe …

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ViiV's newest campaign aims to normalize sex and health discussions to help HIV prevention among Black women

Beth Snyder Bulik

Senior Editor

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Vi­iV's newest cam­paign aims to nor­mal­ize sex and health dis­cus­sions to help HIV pre­ven­tion among Black women

Beth Snyder Bulik

Senior Editor

Sign up to read this article for free.

Among phar­ma CEOs, the IRA now and the IRA lat­er get very dif­fer­ent re­ac­tions

Bris­tol My­ers restarts ra­dio­phar­ma­ceu­ti­cal Phase 3 tri­al, but de­lays read­out by one year

Up­dat­ed: With cost-cut­ting un­der­way, Bris­tol My­ers rais­es guid­ance, touts Phase 3 win and scraps an­oth­er

An­drew Left, short sell­er who cam­paigned against Valeant, is ac­cused of fraud by SEC

Com­pound­ed weight loss drugs have re­sult­ed in mis­dos­ing, hos­pi­tal­iza­tions, FDA warns

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ViiV's newest campaign aims to normalize sex and health discussions to help HIV prevention among Black women

Among pharma CEOs, the IRA now and the IRA later get very different reactions

Bristol Myers restarts radiopharmaceutical Phase 3 trial, but delays readout by one year

Updated: With cost-cutting underway, Bristol Myers raises guidance, touts Phase 3 win and scraps another

Andrew Left, short seller who campaigned against Valeant, is accused of fraud by SEC

Compounded weight loss drugs have resulted in misdosing, hospitalizations, FDA warns

Critical Junctures in Gene Therapy Clinical Material Manufacturing: Where Do I Start? And Will It Work?