Vision matters: Bausch + Lomb asks macular degeneration patients to share the sights that inspire them
Sunsets, mountains, grandchildren and the view from the driver’s seat are just a few of the images that people with age-related macular degeneration (AMD) are sharing in Bausch + Lomb’s latest social media campaign.
Called “What Sight Inspires You,” the initiative gathers the stories and photos from patients with AMD-compromised vision, and who have a heightened understanding of that value. The social media sharing campaign is new this month, however, Bausch + Lomb’s Sight Matters Facebook community and website have been around since 2019. It now counts more than one million members, said Joe Gordon, Bausch + Lomb president, global consumer, surgical and vision care.
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