VML Health part­ners on new key opin­ion leader man­age­ment for bio­phar­mas

VML Health is team­ing up with a da­ta and an­a­lyt­ics provider to stream­line and con­sol­i­date key opin­ion leader (KOL) man­age­ment. By pair­ing its ex­ist­ing KOL en­gage­ment plat­form with De­fin­i­tive Health’s glob­al KOL da­ta, it’s aim­ing to help biotech and phar­ma com­pa­nies work seam­less­ly with physi­cian lead­ers from ear­ly re­search and clin­i­cal tri­al de­vel­op­ment through com­mer­cial­iza­tion and mar­ket­ing.

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