VML Health's creative leadership (L-R): Khalid Latif, executive creative director, Europe; Mel Routhier, chief creative officer; and Natxo Díaz, head of health craft (Photo: VML Health)
VML Health taps creative leadership in wake of Wunderman and VMLY&R merger
VML Health is turning to familiar faces to lead its new creative team after WPP merged VMLY&R and Wunderman Thompson.
The new leadership team is Mel Routhier as global chief creative officer, Khalid Latif as global executive creative director in Europe, and Natxo Díaz as global head of health craft. Routhier was chief creative officer at VMLY&R. Latif served as executive creative director at VMLY&R Health since 2022, and Díaz led VMLY&R Health as head of craft since June.
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