AbbVie's first DTC ads for age-related vision med Vuity highlight the 'wow' factor in the first-to-market eye drops.

'Wait, what?' First TV ad for Ab­b­Vie’s Vuity pres­by­opia eye drops high­lights com­mon sur­prised re­ac­tion

Ab­b­Vie’s first TV com­mer­cial for Vuity eye drops for age-re­lat­ed vi­sion loss stops sur­prised peo­ple in their tracks.

“Wait, what?” the mid­dle-aged, eye­glass-wear­ing ac­tors say when they hear about the eye drops that could help them see with­out glass­es.

As scenes in the TV ad change from store to kitchen to restau­rants to the of­fice, peo­ple wear­ing glass­es stop in a sur­prised re­ac­tion to the Vuity nar­ra­tion, ask­ing ques­tions such as, “So wait, I don’t have to al­ways wear read­ing glass­es?” and just, “Like, re­al­ly?”

Endpoints News

Unlock this article instantly by becoming a free subscriber.

You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.

Senior Associate

Alexandria Real Estate Equities

Durham, NC, USA