'Wait, what?' First TV ad for AbbVie’s Vuity presbyopia eye drops highlights common surprised reaction
AbbVie’s first TV commercial for Vuity eye drops for age-related vision loss stops surprised people in their tracks.
“Wait, what?” the middle-aged, eyeglass-wearing actors say when they hear about the eye drops that could help them see without glasses.
As scenes in the TV ad change from store to kitchen to restaurants to the office, people wearing glasses stop in a surprised reaction to the Vuity narration, asking questions such as, “So wait, I don’t have to always wear reading glasses?” and just, “Like, really?”
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.