January 11, 2024 01:51 PM EST
Pharma
Marketing

Want to make bet­ter phar­ma ads? Try us­ing hu­mor and more brand­ing, Kan­tar an­a­lyst says

Beth Snyder Bulik

Senior Editor

Phar­ma ad­ver­tis­ing hits the mark for news and rel­e­vance, but typ­i­cal­ly dis­ap­points when it comes to be­ing en­joy­able. That’s ac­cord­ing to Kan­tar an­a­lyst Pol­ly Wyn …

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