What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list
Pharma ad spending is concentrated at the top. A handful of health conditions – along with a handful of brands inside each condition – dominate industry advertising.
Five therapy areas accounted for almost half (43%) of all pharma DTC spending last year, according to deep dive research from MediaRadar. Diabetes led, followed by psoriasis, arthritis, HIV/AIDs and breast cancer. Diabetes took the top spot from arthritis, which was No. 1 in 2020.
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