TV media continued to consume most of pharma TV advertising dollars last year, led by spending in five therapy areas. (via Shutterstock)
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list
Pharma ad spending is concentrated at the top. A handful of health conditions – along with a handful of brands inside each condition – dominate …
Sign up to read this article for free.
Get free access to a limited number of articles, plus choose newsletters to get straight to your inbox.
