What drug cat­e­gories spend the most on ad­ver­tis­ing? Di­a­betes, pso­ri­a­sis and arthri­tis top the list

Phar­ma ad spend­ing is con­cen­trat­ed at the top. A hand­ful of health con­di­tions – along with a hand­ful of brands in­side each con­di­tion – dom­i­nate in­dus­try ad­ver­tis­ing.

Five ther­a­py ar­eas ac­count­ed for al­most half (43%) of all phar­ma DTC spend­ing last year, ac­cord­ing to deep dive re­search from Me­di­aRadar. Di­a­betes led, fol­lowed by pso­ri­a­sis, arthri­tis, HIV/AIDs and breast can­cer. Di­a­betes took the top spot from arthri­tis, which was No. 1 in 2020.

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