What’s in a (drug) name? FDA to study how they affect efficacy perceptions
When it comes to proprietary drug names overstating their efficacy, tainted sexual enhancement products disguised as supplements may take the cake (see: “2 Own The Knight” or “XXXPlosion Ultra”).
For the legitimate pharmaceutical world, the FDA wants to take a closer look at how certain brand names affect consumer and health care providers’ perceptions about efficacy and the medical conditions for which they’re indicated.
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