'Where would the world be with­out nurs­es?' J&J re­fresh­es cam­paign hon­or­ing health work­ers

More than two and a half years in­to the pan­dem­ic, John­son & John­son wants to re­mind peo­ple that nurs­es are much more than just care­givers.

In the lat­est it­er­a­tion of its cam­paign, J&J hon­ors nurs­es as “in­no­va­tors, life­savers, and fierce pa­tient ad­vo­cates.” The pro­gram got a re­fresh from last year, in­clud­ing a new tagline, “Where Would the World Be With­out Nurs­es,” and videos that de­buted on so­cial me­dia on Thurs­day.

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