Will a biotech rival finally shake up AbbVie's $2B Botox cosmetic franchise? Revance will find out soon
For 20 years, Botox — short for the neurotoxic protein botulinum toxin — has reigned supreme as the most popular cosmetic procedure. Even as Evolus managed to score an FDA approval for a rival product named Jeuveau, its 2021 sales of almost $100 million were no match for the $2.2 billion revenue AbbVie reported for Botox Cosmetic alone.
But that could change by the end of this year.
Revance, the Nashville, TN-based biotech developing DaxibotulinumtoxinA injection for moderate to severe glabellar lines — a fancy term for frown lines or wrinkles — said the FDA has accepted its BLA resubmission six months after a rejection, which it had blamed on manufacturing issues. It’s given a PDUFA date of Sept. 8.
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