With eye on Heron's rival product, Pacira to buy MyoScience to fortify its Exparel franchise
As Pacira braces itself ahead of the FDA decision of Heron Therapeutics’ rival non-opioid treatment, the company is beefing up its pain management franchise, by acquiring a system that uses intensely cold therapy on a specific nerve to relieve pain, to complement its flagship Exparel treatment.
Pacira $PCRX on Tuesday said it was acquiring privately-held medical technology company MyoScience for $120 million upfront to secure access to the latter’s ioveraº system — an FDA-approved handheld device used to deliver precise, controlled doses of cold temperature only to targeted nerves, which are thus thwarted from sending pain signals — easing pain and allowing for decreased opioid consumption. Pain relief can last up to three months, as the nerve regenerates over time and resumes signaling. The system is approved for symptoms associated with osteoarthritis of the knee as well as general surgical use.
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