Novartis recruits a global digital chief; Shire CFO jumps ship
⇨ Novartis appointed Bertrand Bodson to be its new chief digital officer, with a guiding hand in the way that Novartis uses digital technology in everything from drug discovery and development to the way it interacts with doctors and patients around the world. The job also entails automating business processes — perhaps with a particular eye to winkling out costs, as Novartis is well known for. He is coming over from Sainsbury’s Argos in the UK, which credited him with their shift to online retail, the kind of experience that will fit in well for the big drug sales operation.
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